CSR is changing!!

“I expect to pass through life but once. If therefore, there be any kindness I can show or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.” – William Penn


CSR activities should form an integral part of work in any company. An organization should strive to achieve a more equitable sorrounding society by creating small, but effective opportunities in the areas of healthcare, education, social rehabilitation and the arts. Corporate social responsibility, according to me, has changed dramatically over the past few years. Previously, CSR encompassed philanthropic activities which enhanced the organization’s commercial benefit and raised its reputation with customers. I believe it is now about using the core competence of the organization to establish linkages between the internal and the external communities.

In addition to the CSR’s obvious benefits to society, it builds a positive image of the organization among the employees and encourages their social involvement. Today’s employees increasingly feel the need to contribute to the cause of creating a better society. This leads to a dedicated workforce that is proud of its employer. Therefore, I believe CSR is a two way street, where the companies help the society and in turn reap the benefits by improving its image both internally and externally. This has caused CSR to emerge as a strong force in the corporate world