There are so many exciting new possibilities when location radars like gps or google maps are combined with social networking sites today. I had seen in a science fiction movie where billboards in a mall change according to the person walking in front of it, but this is realistically possible now!!
Imagine if you are traveling on a highway and the billboard has your photo or your name, it will definitely catch your attention more which is half the battle won for advertisers. A sensor or even RFID chip in your car or phone or anything else can trigger a sensor in the billboard and through it the advertisers could access social networking sites to gather tons of profile information regarding you. I-phone today offers a lots of convenient features in a similar manner.
The only concern regarding this is the possibility of a total abuse of an individual’s privacy. This is already a concern in today’s social networking sites and this is only bound to increase in an effort to provide customized marketing.
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